Why You Shouldn't Tolerate B-Players with Beck Bamberger

In 2006, while sitting at her parent’s kitchen table, Rebecca Bamberger, Beck, founded her first company, BAM Communications. BAM is a public relations firm that promises clients results - no matter what. BAM Communications has grown into a successful company that has captured the attention of many high level clients. How she achieved this high level of success was unexpected, yet extremely rewarding.

Prior to becoming an entrepreneur, Beck graduated in just two short years from UCLA, obtaining her BA in economics, and immediately following graduation pursued her MBA and marketing specialization from University of Pittsburgh, Katz Business School. Although she was, and still is, the youngest student to graduate from Katz Business School, she was just like everyone else; attempting to navigate the different career paths she might take upon graduation.

People are your most valuable asset, as simple and cliché as that sounds. You MUST commit to attracting, fostering, and keeping A-players if you want to deliver an “A” level company.
— Rebecca Bamberger

In a stroke of fate while hosting a show in San Diego, Beck found herself in contact with a public relations representative who sparked an unknown passion in her. Though she lacked direct experience within the public relations industry, this connection inspired her to build her own company, but not just any PR firm.

Beck was interested in the story-telling aspect of PR because no matter how a story is told, it can either make or break a company. The challenge is in the process of getting a client’s story out there. As she told us, "Placing a story or thought-leadership editorial is difficult when publications and journalists don't owe you anything. We have to help the media and get clients the coverage they need when people don’t owe our PR team anything."

So how does the BAM team, or superheroes as they call themselves, do it? Beck’s mindset focuses on the quality of people she has working for her as she mentioned, “Mediocre managers hire mediocre people at best." She believes it is important to hire a staff that is full of extraordinary people, who do extraordinary work, in order to enhance the value of not only the business.

As Beck puts it, "People are your most valuable asset, as simple and cliché as that sounds. You MUST commit to attracting, fostering, and keeping A-players if you want to deliver an "A" level company. Most companies that are "meh" are full of all "meh" people. These "meh" people are happy to stay employed by you, sucking your resources and believing "existing" is meeting standards. A-players do not stick around or tolerate B or C players, and as the founder, YOU are responsible for the company (both human and brand) you keep."

Once Beck identifies her A-players, she acknowledges the importance of keeping them happy within their job. In order to ensure the A-team stays at BAM Communications, she schedules one-on-one meetings each month with every team member.

Beck describes these meetings as, “structured conversations about how they, as employees, create value in the firm, what they appreciate about working here, what they should improve, one thing they like that I am doing and what they think I should change, etc.”

Placing a story or thought-leadership editorial is difficult when publications and journalists don’t owe you anything.
— Rebecca Bamberger

The idea behind these meetings is simple. Throughout her career Beck has realized that a lot of people just want to be heard. When they are heard they are happy and when they are happy they can only add value to the company. The team and their happiness are the key to success of BAM Communications.

It is very apparent that the team of superheroes at BAM are happy - the company's success continues to grow as a direct result of the players. Since her beginning at her paren't kitchen table, Beck has founded two other businesses, Bite San Diego and Pangea Pal. She attributes the success of her businesses to the BAMily at BAM Communications and strives to rescue the world's companies from anonymity everyday.

Can you relate to Beck's story? We would love to hear from you! 

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